Unspeak

Submarine Channel presents Unspeak, a brand-new interactive documentary investigating the manipulative power of language. Blending filmmaking, data, technology, and design, the story of Unspeak unfolds across a series of short films, data visualizations, and a participatory dictionary. Unspeak is based on British journalist Steven Poole’s intriguing book of the same name.With its demand for sound-bytes and attention grabbing quotes, the media creates Unspeak. Rather than critically investigating term coined by politicians, the media engines often indiscriminately hijack them.

What is Unspeak? How does it affect me? Who fabricates it? What is the role of the media in spreading Unspeak? How do we neutralize it?

Through a radical collage of archival footage, quotes, and Steven Poole’s own enlightening analyses, Unspeak critically and satirically reveals the unspoken messages and obscured meanings behind familiar media terms such as Weapons of Mass Destruction, File Sharing, Austerity Measures, Erectile Dysfunction, or the Dutch word Kopvoddentax.

Unspeak visualizes how language is manipulated to suit political agendas and the changing role and responsibility of the media. By tracing the history and incentives behind Unspeak terms, the documentary makes Unspeak framing visible to audiences and educates the public about this form of coded language that can be learned.

Tune in to the wealth of daily Unspeak talk, so that you’ll start seeing and hearing it everywhere. And then, perhaps, we can fight back.

unspeak.submarinechannel.com

Details

Specifications: Genre: Web Documentary
Director(s): Tommy Pallotta, Rob Schröder, Menno Otten, Benoit Detalle & Marija Jaćimović,  Geert van de Wetering, Jennifer Abbott
Creative Producer: Femke Wolting
Producer: Submarine Channel
Release:
 2013
Lenght:  6 x approx. 6 min + data visualizations + participatory dictionary
Website: unspeak.submarinechannel.com

The story of Unspeak unfolds across a series of short films, data visualizations, and a participatory dictionary.

Credits

1. Words Are Weapons
A film by: Tommy Pallotta
Written and narrated by: Steven Poole
Editors: Geert van de Wetering and Maurik de Ridder
Editor Assistant: Yorrick de Nooijer
Graphic design: Christiaan de Rooij
Research: Lauren Murphy
Voiceover recording: Pascal Wyse
Commissioning editor VPRO: Barbara Truyen

This production was supported by the Dutch Cultural Media Fund and The Netherlands Film Fund
a SubmarineChannel production in collaboration with VPRO © Submarinechannel foundation
© 2011 – Submarine Channel

2. Money Talks
A film by: Rob Schröder
Written and narrated by: Steven Poole
Voiceover recording: Pascal Wyse

3. Natural Disasters
A film by: Menno Otten
Written and narrated by: Steven Poole
Researcher: Hielke Zevenbergen
Voiceover recording: Pascal Wyse

4. Anti-Social Media
A film by: Benoit Detalle & Marija Jaćimović
Written and narrated by: Steven Poole
Voiceover recording: Pascal Wyse
Sound Design and Mix: Jakov Munižaba
Project Assistant: Nikola Marinković

5. Obamacare
A film by: Geert van de Wetering
Editor: Maurik de Ridder
Written and narrated by: Steven Poole
Research: Willemien Ruys and Luuk van Huet
Voiceover recording: Pascal Wyse

6. Brave New Minds
A film by: Jennifer Abbott
Written and narrated by: Steven Poole
Voiceover recording: Pascal Wyse
Thanks to: Sean Balint and Jacques Roiseux

General
Creative producer: Femke Wolting
Submarine Channel editor: Geert van de Wetering
Interactive production manager: Katy Yudin
Website design and data visualization: Catalogtree
Website and visiualization development: Systemantics
Datamining and Analysis: Ai Applied
Development Submarine Channel: Jorrit de Vries
Design Submarine Channel: Christiaan de Rooij
Publicity: Yaniv Wolf
Line producer: Willeke Steenbeeke
Producers: Femke Wolting & Bruno Felix

This project is made possible with the financial support of OC&W – Ministerie van Onderwijs, Cultuur en Wetenschappen (Ministry of Culture, Education and Science), Stimuleringsfonds Creatieve Industrie (The Creative Industries Fund NL), and Gemeente Amsterdam: Dienst Maatschappelijk Ontwikkeling (The City of Amsterdam)

Photos

WATCH

Episode 1: Words Are Weapons

Episode 2: Money Talks

Episode 3: Natural Disasters

Episode 4: Anti-Social Media

Episode 5: Obamarama

Episode 6: Brave New Minds